Delivering innovative
low-cost accomodation since 1999

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OUR VISION

Bedü (Arabic بدو) are a nomadic people, whose self-reliance and territorial approach to land ownership represent core values of our company. We aspire in both our design and management to foster a 'sense of being' in the user experience where the occupier enjoys autonomy and a sense of dignity.

 
 
 
 

BUSINESS MODEL

 
 
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SELF-RELIANCE

Key to our success is our self-reliance both in terms of workforce and finance. Our diverse 100+ directly employed staff are 'hands on' overseeing the various stages of design, construction and management of our properties. Financially, we use our own existing equity to purchase new sites and develop our projects.

LOW COST

By being self-reliant we are able to deliver good design at a lower cost point. This allows us to fill gaps in the market and deliver accommodation to those who are presently excluded, such as the homeless who are unable to rent, or the first-time buyers who are trapped in renting and cannot afford to buy.   

GOOD DESIGN

To ensure best design, we run architectural competitions either ourselves or in conjunction with the Royal Institute of British Architects. Our competitions aim to promote a dignified design that values how a building feels to live in rather than its aesthetic appearance. We refer to this user experience as 'sense of being'.

 
 
 

ACCESS TO ACCOMODATION

We currently own and manage 400 homeless residential units throughout London. We understand the challenges associated with such accommodation and have set ourselves the goal of 2025 to deliver better and more dignified short-term housing solutions that can better serve the needs of the most vulnerable in our society.

ACCESS TO HOME OWNERSHIP

In the last five years, we have focused on producing homes which are within reach of the first-time buyers. Since 2016 we are proud to have built and sold over 200 apartments that were marketed exclusively to this demographic. And, as their household needs grow, many have been able to progress up the housing ladder.

21st CENTURY NOMAD

We continue to explore new housing models that fulfils the human need to feel secure in one’s territory and community, whilst having the flexibility to roam freely. Currently we are working on co-working and shared-living models that seek to provide this flexibility, and dignity for its residents to organise their own affairs collectively through the use of seamless modern technology without the landlord’s interference.

 
 
 
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CURRENT PROJECTS

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CORE TEAM

 
 

HUSSEIN RIDHA

Founder & Managing Director

LLB (Hons), Practising UK Lawyer

hussein@bedu.com

 

CELINE KERLEVIOU

Development Director

MSc Architecture

celine@bedu.com

KEVIN DAVIS

Finance Director

Former Real Estate Finance Director
35 Years at Royal Bank of Scotland

kevin@bedu.com

 
 

ALEXIOS DIAZ

Operations Manager

alexios@bedu.com

 

MORENA GELARDINI

Service & Quality Manager

morena@bedu.com

 

GAILE PANGONYTE

Compliance Manager

gaile@bedu.com